Streamlining NatWest’s commercial finance application
Fixing the step where customers dropped out of NatWest’s commercial finance application, then showing executives why digital deserved more investment.
Client
NatWest
My role
Lead Digital Experience Designer
Team
UX, product owners, business analysts, legal, research agency
Timeline
3 months
Impact
Less manual input for relationship managers, within 3 months
Irrelevant fields removed
User satisfaction, 25 business users